Cold Email Statistics 2025: Things You Need to Know
Luka Pecavar
Cold email statistics are the key numbers that show how well your outreach campaigns are doing. These key numbers include things like how many people open your emails, respond, or mark them as spam.
In 2025, this data is critical because inbox competition is higher than ever and success depends on performance-driven strategy.
Top Cold Email Statistics for 2025
Here are the latest statistics for cold email that matter in 2025:
Average Cold Email Open Rate is 40%, But It's Not Fully Reliable
The average cold email open rate in 2025 is 40%. However, in the past 2 years, this data cannot be considered reliable, as some email providers now block open tracking for cold emails. At the same time, spam checkers also open the emails to check it before sending it over to the recipient. So, it’s better to check who’s replying and taking actions to get the actual statistics for your cold email.
2. Only 1–5% of Emails Receive Replies
The average reply rate for cold email outreach in 2025 is 1 to 5%. However, this includes all responses, both positive and negative. Emails that open with a short intro, get to the point, and ask a simple question tend to perform best. If you’re getting below 1%, it’s time to tweak your cold email outreach strategy.
3. Only 8.5% of Recipients Show Genuine Interest
Positive response rate refers to the replies that show interest, "Yes," "Tell me more," or "Let’s talk." In 2025, the average sits at 8.5%. Cold email data shows that personalization and timing have the biggest impact here.
4. 7.5% Bounce Rate Is the Benchmark for B2B
For B2B cold email, the bounce rate in 2025 is around 7.5%. If your bounce rate is higher than that, it means either your list may be outdated or scrapped, or your domain ID needs warming up. However, it could also mean that your email content needs to be changed.
So, use verified B2B contact databases, keep your bounce rate low, and warmup your email domain for better deliverability. You can also refine your content, if necessary.
5. 20-30% Prospects Open Emails with Personalized Subject Lines
An ideal subject line should be 2 to 4 words and personalized. A short, crisp and personalized subject line is more likely to get noticed and read. Moreover, if your subject line is a sentence, the chances of getting opened will increase by 20% to 30%, as curiosity works best among prospects.
6. Over 22% Prospects Open Emails When They See Their Names On It
First names or company names increase open rates by 22%. You can use Manyreach spintags to personalize your emails like adding first names, job titles, and etc.
7. Over 26% Emails Get Opened During Weekdays
Days matter the most when it comes to sending cold emails. Weekdays, especially Tuesdays and Thursdays are the most effective days. On Tuesdays over 27.5% prospects open your emails. And, on Thursdays over 26% prospects open your email.
So send emails during these days, from 10 am to 6pm, as they are the most effective hours.
What Drives Prospects to Respond
Too much salesy or generic emails that don’t address the industry pain points of the subjects, do not get a positive response.
So to make sure that your emails are getting response, here are a few things that you need to keep in mind:
1. Highly Relevant Emails Increases Email Response Rates by 15%
If your email addresses a particular pain point of the industry, the reply will go up. On an average a relevant cold email gets 15-25% percent response than a generic email.
2. A Crisp Email Increases the Chances of Response Rate by 15%
A crisp email performs better than a long email. The average response rate for a short and to-the-point email is 15%. So, if you want a response from your prospects, address the pain point in your email, and tell them how you can help.
3. Soft CTAs Get Over 10% Response From Prospects
Questions like "Worth a quick chat?" always get more replies. The approach of putting a Soft CTA can increase your reply rate by 10-20% percent.
4. Follow-ups Get Over 20% Response from Prospects
A single follow-up can increase your response rate over 20%. And with 5–7 polite reminders lift response rates by 27%. So, if you’re not following up, you’re missing out on a lot of opportunities.
5. Adding Trust Signals to Your Cold Email Can Increase Response Rates by 10%
Mentioning mutual connections or using a company domain boosts credibility. In fact, adding trust signals to your domain can increase your response rate by 10-25%.
6. A/B Testing Your Cold Emails Can Increase Response Rate by 15%
A/B test your cold emails before starting your cold email outreach, as they increase reply rates by 15%. For example, if your cold email currently has a 4% open rate, it can increase to 19%, after A/B testing.
7. A targeted Email Can Boost Your Response Rates By 15%
Targeted Email can boost your response rate by 15% to 25%, and times even higher. This spike is attributed to relevance and personalization of the emails.
8. Sharing Success Stories Can Increase Response Rates by 10-20%
Depending on the context, if you share how your business helped your past customers achieve their full potential, the response rate will increase by 10-20%.
Does Cold Email Generate ROI?
Yes, cold emails can significantly help your business to generate ROI. In fact, most businesses saw an increase in ROI by 3600%, after using cold emails to reach out to new clients. That means they earned $36 for every $1 spent. So, investing in cold email is the smartest way to increase your business profit.
Tools You Should Use to Increase Cold Email Reply Rate
Warmup and deliverability tools are now essential. Sending cold emails without warming your domain leads to spam. Personalization tools like Instantly or Smartlead help scale outreach, but without inboxing, none of it matters.
Manyreach can help you in that. Its warmup features sends and receives emails, mimics human replies, and marks messages as important, to help your emails land in the inbox, not spam.
FAQs
What is the Average Cold Email Open Rate Percentage?
The average cold email open rate is 40%. However, for the past few years this percentage is not reliable as email providers now block open tracking. So it’s best to check who’s replying to your emails and decide accordingly.
What is the Average Cold Email Reply Rate?
The average cold email reply rate is 1-5%. But, this includes both positive and negative replies. So here’s a tip: write an email with a short intro, get to the point, and ask a simple question that tends to perform best.
What Is the Average Positive Response Rate for Cold Emails?
The average positive response for cold emails in 2025 is 2 to 5%. Moreover, cold email data shows that personalization and timing have the biggest impact for these responses.
What is the Average Bounce Rate for Cold Email?
The average bounce rate for cold emails is 7.5%. If it goes beyond that, maybe it’s time to change your outreach strategy.
What is the average success rate of a cold email campaign?
Most cold email campaigns see a success rate of 1–5%, where the recipient is genuinely interested.
What is the Average Open Rate With a Personalized Subject Line?
The average open rate for cold emails with personalized subject lines is 20 to 30%. When prospects see that a certain email is addressed to them specifically, with the pain points of their industry, the chances of their replying increases.
What is the Average Open Rate With a Personalized First Line?
When the first is personalized, the chances of open rates increase by 50%.
What is the Average Open Rate By Days?
over 22% of prospects open your emails on Mondays. However, the click-through rate and click-to-open rates are best on Tuesdays where 10.8% prospects take actions.
What does the 30/30/50 cold email rule mean?
It means 30% of your time should go to research, 30% to writing, and 50% to follow-ups.
Are cold emails effective in 2025?
Yes, when personalized, sent from warmed domains, and followed up properly.
What are the key cold email stats for B2B companies?
B2B cold emails in 2025 show 40% open rates, 5% replies, 5% positive response, and 7.5% bounce rates.
Is it legal to send cold emails to consumers?
In many regions, B2C cold emailing is restricted or outright banned. Always check local spam and privacy laws.
Do cold emails still work today?
Yes, especially in B2B, when they’re well-written, personalized, and part of a structured sequence.
How can I get more clients using cold email?
Keep it short, personalize the intro, offer real value, and always follow up. Use a tool like Manyreach to ensure deliverability.
Conclusion
Cold email works in 2025, but only if you follow the data. Use real stats, warm up your domain, and send messages that solve real problems.
In this guide I will help you understand what increases your cold email open rates of 2025. Find out whether cold emails are still working or not! Check Out!
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