How to Write a Short Sample Letter to Inform Customers of a Price Change
Luka Pecavar
To inform customers of a price change, write a short, direct letter that clearly states what is changing, when the change takes effect. You can also mention why the change is necessary.
Don’t forget to thank the customer for their support, explain the reason for the price adjustment. And highlight the value they still receive, by offering to answer any questions they have.
In this blog, you’ll find simple email templates, real examples, and best practices for writing clear and respectful price increase letters.
How to Write a Short and Effective Price Change Email
No need to overcomplicate things. Here are simple structures you can follow to get your message across with grace and confidence.
1. Be Clear From the Start (Your Subject Line)
Now isn’t the time for clever wordplay. You want people to know what the email is about right away.
Examples:
“Heads up: new pricing alert”
“New pricing alert”
“Upcoming Price Adjustment for [Product/Service Name]”
“Important: Updates to Your [Product/Service] Pricing”
Directness is always respectful!
2. Use Their Name! It Matters
A first name goes a long way in making the message feel personal, even if you’re sending this in bulk. So, greet them with their first name and show respect!
Example:
Hi [Customer Name],
3. Open With a Thank You
Start with appreciating your customers. Set a warm tone before diving into the actual news.
Example:
Thanks so much for being a part of our journey here at [Your Company Name]. Your support means the world to us.
4. Share the News Directly
Be upfront and say what’s changing, how much, and when. Don’t bury the lead.
Example:
Starting [Effective Date], the price of [Product/Service Name] will go from [Current Price] to [New Price].
Short, clear, and respectful of their time.
5. Give a Reason (People Appreciate Context)
Most customers are understanding if they know why. Be honest, but keep it simple.
Example:
This adjustment comes in response to rising costs in [materials, staffing, tools, etc.]. It helps us maintain the level of quality and service you expect.
Or
We’ve added some powerful new updates to help you [A], [B], and [C]—so the pricing’s changing a bit to match. Still super affordable, just a lot more value packed in.
6. Highlight the Value
This is where you remind them what they’re actually getting—not just the product or service, but the benefits.
Example:
Your plan still includes [key perks], and we’re constantly working to improve your experience and bring more value to the table.
7. Let Them Know You’re Available
A gentle nudge that you’re around if they need to talk makes a big difference.
Example:
Have any questions or want to discuss it further? Just hit reply or contact us at [email/contact info]. We’re here for you.
8. End on a Positive Note
Finish with warmth. This isn’t a breakup email—it’s a milestone in the relationship.
Example:
Thanks again for trusting us. We’re excited to keep growing alongside you.
Best Short Sample Letter to Inform Customers of Price Increase
Here are the simplest and most effective ways to inform your customers about price change. Take a look!
Price Increase Email for Agencies
Subject: A quick heads-up about our pricing (starting next month)
Hi [Client’s Name],
I wanted to let you know that starting [Date], our service pricing will be going up slightly.
We’ve been making a lot of improvements behind the scenes to deliver better results, faster turnaround times, and a smoother overall experience. This update helps us keep up that quality and continue giving your brand the attention it deserves.
If you have any questions or want to chat about it, I’m just a reply away.
Appreciate your support as always, [Your Name] [Your Agency Name]
Price Increase Email for SaaS
Subject: Exciting updates (and a small pricing change)
Hi [Customer’s First Name],
We’re growing!
Over the past few months, we’ve expanded our team and rolled out new features to make [Product Name] even more powerful for you.
To support this continued growth and keep delivering at a high level, we’ll be making a small pricing update starting [Date].
The goal? More hands on deck, faster improvements, and even better support for you.
As always, we’re grateful to have you with us—and we can’t wait to show you what’s coming next.
Thanks for being part of the journey, [Your Name] Founder, [Product Name]
General Price Increase Example
Example 1:
Be honest, respectful, and clear, while informing customers. Here’s an example:
Subject: Upcoming Changes to Your [Service/Product] Plan
Dear [Customer Name],
We appreciate your continued support. From [Effective Date], the cost of [Product/Service] will increase to [New Price].
This is necessary to keep improving your experience and maintain service quality.
If you have any questions, feel free to get in touch.
Thanks for understanding. [Your Name] [Company Name]
Example 2:
Subject: Important: Pricing Update for [Product/Service Name]
Hi [Customer Name],
Thank you for being a valued part of [Your Company Name].
We want to inform you that starting [Effective Date], the price of [Product/Service Name] will increase from [Current Price] to [New Price].
This change allows us to continue offering you the best possible service and support.
If you have questions or concerns, feel free to reply to this email or contact us at [Contact Info].
When inflation hits your business hard, be upfront:
Example 1
Subject: Price Adjustment Due to Rising Costs
Hi [Customer Name],
As inflation continues to impact costs across the board, we’ve had to make a tough decision.
Starting [Effective Date], the price of [Product/Service] will go up to [New Price].
This change helps us ensure the same quality and timely delivery you expect from us.
Thank you for your support. [Your Name] [Company Name]
Example 2
Subject: Important Update: Price Change Effective [Date]
Dear [Customer Name],
We want to thank you for being a valued customer. Due to ongoing inflation and rising operational costs, we will be adjusting the price of [Product/Service] starting [Effective Date]. The new price will be [New Price].
This decision wasn’t made lightly, but it’s necessary to maintain the quality, support, and reliability you’ve come to expect from us.
We’re committed to providing you with the best possible service and are here to answer any questions you may have.
Thank you for your continued trust.
Warm regards, [Your Name] [Company Name]
Convincing a Customer to Accept a Price Increase
To make your customers accept price change, you must convince them. Here are some ways you can do that:
Explain why: You can share a short and honest reason, for example: rising costs, improved features.
Highlight value: You can remind them of what they’re getting.
Offer options: Give them a chance to renew at old prices if possible.
Be available: Invite questions or feedback.
Thank them: End with gratitude.
Example 1
"We’ve worked hard to bring you reliable service, and we’re proud of how far we’ve come. This price update helps us continue improving while giving you even more value."
Example 2:
"We know price changes are never easy, and we’ve done everything possible to keep costs stable. However, due to increased production and delivery expenses, a small adjustment is necessary. This change allows us to maintain the high quality and support you rely on every day. We truly appreciate your understanding and continued partnership."
Example 3:
"Over the past year, we’ve added new features, improved our service response times, and enhanced your overall experience. To continue delivering this level of value, our prices will be updated slightly. We’re confident that the improvements will bring even more benefit to you—and we’re here to answer any questions you may have."
Telling About Price Increase: Sample Letter
Example 1
Subject: Notice of Price Update
Dear [Customer Name],
We’re writing to let you know that starting [Effective Date], the price of [Product/Service] will be adjusted from [Current Price] to [New Price].
This update reflects increased operating costs and helps us continue providing excellent service.
We appreciate your trust and support.
Best regards, [Your Name] [Company Name]
Example 2:
Subject: Upcoming Change to Your Pricing Plan
Dear [Customer Name],
Thank you for being a valued part of the [Company Name] community. We want to inform you that effective [Effective Date], the price of [Product/Service] will increase from [Current Price] to [New Price].
This change reflects the growing costs of operations and our continued investment in improving your experience. We remain committed to delivering the quality and service you deserve.
If you have any questions or need assistance, feel free to reach out.
Sincerely, [Your Name] [Company Name]
Writing Small Announcement About Price Increase
Keep it simple and short:
Example 1:
Subject: Small Pricing Change
Hello [Customer Name],
We’re making a small adjustment to our pricing. Starting [Date], your [Product/Service] will cost [New Price].
This helps us serve you better while keeping quality high.
Thanks for staying with us. [Your Company Name]
Example 2:
Subject: Price Update Notice
Hi [Customer Name],
Starting [Date], the price of [Product/Service] will change to [New Price]. This update helps us continue delivering the quality you expect.
Thank you for your support, [Your Company Name]
Informing a Price Increase Without Losing Customers
To convince your customers about price change without losing them, you must be confident and know what you want from your clients:
“We’re updating prices starting [Date] to keep up with rising costs. You’ll continue receiving [key benefits], and we’re here if you have any questions.”
Example 2
"From [Date], our pricing will be slightly adjusted due to increased costs. You’ll still enjoy the benefits you were receiving, and our team is always here to support you with any questions."
Justifying the Price Change Email
Tell them what caused the price change and why. Here are some reasons why prices increase:
Your material or supplier costs might go up
You’ve could add new features or services
Your team has grown to support demand
Example 1:
"To keep delivering the same high-quality experience, we’ve made some upgrades—which means a small price update. We truly believe the added value will be worth it."
Example 2
"We're updating our prices to continue meeting growing demand and supporting our expanding team. This change will ensure we can maintain the level of service and innovation you’ve come to expect from us."
Conclusion
If you convey what you need to say the right way, it won’t cost you your customers. But always be honest, give enough notice, and show them you’re still committed to value.
A good letter can do more than share news. It can build trust.
FAQs
What’s the best way to inform customers about a price hike?
Send a short, polite email explaining what’s changing, when it’s happening, and why. Add contact info in case they have questions.
How can I clearly communicate a price change?
Be direct. Say what’s changing, why it’s needed, and when it takes effect. Avoid fluff.
What’s a good subject line for a price update?
“Important: Pricing Update for [Product/Service]” or “Upcoming Changes to Your Plan.” Keep it clear.
What should I include in a price increase message?
Thank them, state the new price, mention the reason, and invite questions.
How do I explain why prices are going up?
Keep it honest—talk about rising costs, inflation, better features, or team expansion.
How do I tell a client I need to raise my rates?
Say it respectfully. Tell them the new rate, why it’s going up, and when it will start. Offer to talk if needed.
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