Top 10 Prospecting Tools for Sales in the UK: A 2026 Guide

Sales teams have to spend a lot of time trying to find the right people to talk to. They search for contacts, collect data, and reach out across email and social media. 

This entire process is known as sales prospecting, and it plays a big role in how deals are created. That is why many teams now rely on prospecting tools for sales to save time and work more efficiently. 

These tools help sales teams find leads faster, understand who to contact, and focus their effort on people who are more likely to respond. 

So when you use it correctly, the right tool can turn your sales prospecting into a clear and repeatable process instead of a guessing game.

Top 10 Prospecting Tools for Sales

Choosing the right platform is not always simple. Some tools focus mainly on contact data, while others help more with outreach, automation, or tracking. Because every sales team works differently, the best choice often depends on how you generate leads and manage follow-ups.

To make things easier, we reviewed tools that are widely used by B2B sales teams around the world. We focused on data quality, ease of use, automation features, and how well these tools support sales prospecting for lead generation. Below are the first tools that stand out.

1. Manyreach

Manyreach is a sales tool designed to help teams manage outbound prospecting at scale. It is commonly used by sales teams that rely on email to reach new leads. Instead of sending emails one by one, Manyreach helps structure outreach in a more organized way.

Why It Stands Out: Manyreach focuses on controlled outreach and consistency. At the same time, it helps teams manage multiple inboxes without losing visibility.

Key Services:

Email campaign automation: Manyreach lets sales teams create structured email campaigns that send emails and follow-ups automatically. This saves time and reduces a lot of manual work.

Inbox management: The platform also supports multiple inboxes and versions of emails. It successfully helps teams to spread outreach activity, avoid overloading a single account, and also find out which version of email works best.

Engagement tracking: Manyreach shows when someone opens or replies to emails, helping sales teams to understand which leads are showing interest.

Revenue: The revenue is not publicly disclosed

Location: London, UK

Company size: Less than 25 employees

Pricing: Pay-as-you-go pricing; 250 credits free and 10,000 credits for $99

2. Default

Default is a sales engagement platform that helps teams connect prospecting data with outbound activity. It is designed for sales teams that want better visibility into their outreach process. Instead of working across many tools, Default brings prospecting and engagement into one workflow.

Why It Stands Out: Default connects data with action. Because of this, sales teams can move faster from lead research to outreach.

Key Services:

Lead workflow management: Default helps teams to organize leads and move them through different prospecting stages in a clear and structured way.

Outbound automation: The platform also supports automated sequences that allow sales reps to follow up with prospects without manual reminders.

Activity tracking: Default also helps users to track outreach activity and responses that helps teams understand what is working and where improvements are needed.

Revenue: $9.6 million as of 2024

Company Size: 44 to 64 employees

Location: California, United States

Pricing: $500 per user per month, when billed annually

3. ZoomInfo

ZoomInfo is one of the most widely used B2B sales intelligence platforms. It helps sales teams find detailed company and contact information for prospecting. Many teams use ZoomInfo when they need large amounts of reliable data.

Why It Stands Out: ZoomInfo offers deep data and insights. At the same time, it helps teams focus on accounts that are more likely to buy.

Key Services:

Contact and company data: ZoomInfo provides access to verified contact details that includes roles and company information. This appropriately supports accurate targeting.

Intent data: The platform also shows which companies are actively researching certain topics. This helps sales teams prioritise outreach.

CRM integration: ZoomInfo also connects with CRM systems. This helps teams to sync prospecting data and keep records up to date.

Revenue: over $1.2 billion annually as of 2024

Location: Vancouver, Washington, United States

Company size: Thousands of employees; no exact numbers

Pricing: They offer quote-based pricing

4. Waalaxy

Waalaxy is a prospecting tool built mainly for LinkedIn outreach. It helps sales teams connect with new leads using automated connection requests and follow-up emails. Because LinkedIn plays a big role in modern sales prospecting, Waalaxy fits well into social-first sales strategies.

Why It Stands Out: Waalaxy focuses on LinkedIn-based prospecting. At the same time, it also keeps the process simple and structured for sales teams.

Key Services:

LinkedIn automation: Waalaxy automates connection requests and follow-up emails. That helps sales reps to reach more prospects without sending emails manually.

Prospecting sequences: The tool also lets users create step-by-step sequences that guide how prospects are contacted over time.

Lead segmentation: Moreover, Waalaxy also helps users to organize leads into lists. This makes it easier to target the right audience with the right email.

Revenue: An estimated annual revenue of around $17.3 million

Company Size: 11–50 employees

Location: Montpellier, France

Pricing: Waalaxy has a freemium plan; but their pro-plan starts from $21 per user, per month, when billed annually

5. Hunter.io

Hunter.io is a tool designed to help sales teams find and verify professional email addresses. It is often used during early-stage prospecting when teams need to build accurate contact lists. Because of this, Hunter.io supports faster lead research.

Why It Stands Out: Hunter.io is known for simplicity and accuracy. So sales teams can quickly find contact information they can trust.

Key Services:

Email discovery: Hunter.io lets users find professional email addresses linked to companies and domains that reduces manual research time.

Email verification: The platform also checks email validity to lower bounce rates and protect users’ sender reputation.

Domain search: Users can also view all known email addresses that are associated with a company. This helps teams to understand account structure.

Revenue: $4.5M-$8.4M approximately

Company Size: 28 to 34 employees

Location: Philadelphia,  United States

Pricing: They have a free tier available; Their paid plans starts from $49 per user, per month

6. Lusha

Lusha is a sales intelligence tool that helps teams find contact data for decision-makers. It is widely used by B2B sales teams that need fast access to phone numbers and emails. Because of this, Lusha supports quicker outreach.

Why It Stands Out: Lusha focuses on speed and ease of use. At the same time, it integrates well with sales workflows.

Key Services:

Contact data enrichment: Lusha provides phone numbers and email addresses, helping sales reps reach prospects directly.

Browser extension: The tool works alongside LinkedIn and websites, allowing users to collect data while researching leads.

CRM syncing: Lusha connects with CRM systems, helping teams save contact data automatically and stay organised.

Revenue: No public disclosure available

Location: Israel, with global presence

Company size: Has over 670,000 sales professionals working for the company

Pricing: It has free limited access. However, their paid plan starts at $22.45 per user, per month

7. Apollo.io

Apollo.io is a sales platform that combines prospecting data with outreach and tracking features. It is often used by B2B sales teams that want to manage lead research and engagement from one place. Because of this, it helps reduce the need to switch between many tools.

Why It Stands Out: Apollo.io brings data and action together. At the same time, it supports both small teams and growing sales organisations.

Key Services:

Lead database access: Apollo.io provides access to a large database of company and contact information, helping sales teams find new prospects faster.

Account filtering: With Apollo.io, users can also filter leads by role, company size, industry, and other factors. And that improves users’ targeting accuracy.

Outreach workflows: The platform also supports email sequences and task reminders. This allows sales reps to follow up in a structured way.

Revenue: $150 Million as of 2025

Location: California, United States

Company size: 1,600 employees

Pricing: $49 per user, per month with 30k credits every year

8. Cognism

Cognism is a B2B sales intelligence tool focused on high-quality data and compliance. It is often used by sales teams that need accurate contact details across global markets. Because of this, it supports more confident outreach.

Why It Stands Out: Cognism focuses on data quality and compliance. So sales teams can easily trust the information they use.

Key Services:

Verified contact data: Cognism provides phone numbers and emails that are checked regularly for accuracy.

Intent insights: The platform highlights companies that show buying signals, helping teams prioritise outreach.

CRM integration: Cognism syncs prospect data directly into CRM systems, and that keeps records clean and up to date.

Revenue: Around $83M as of 2024

Location: London, United Kingdom

Company size: Over 500 employees, as of 2025

Pricing: $2,500 per user, per year

9. LeadIQ

LeadIQ is built to help sales teams capture and manage leads during prospecting. It is commonly used when researching accounts on LinkedIn. As a result, it fits well into daily sales workflows.

Why It Stands Out: LeadIQ simplifies lead capture, at the same time it also reduces manual data entry. That’s why teams prefer using LeadIQ so much.

Key Services:

Lead capture tools: LeadIQ allows users to collect contact data directly from LinkedIn profiles. This helps users to capture valuable leads to establish new business relationships.

Data enrichment: The platform adds missing information to lead records. This helps teams to improve their data completeness.

CRM syncing: LeadIQ sends Captured leads automatically to CRM systems. This helps teams to save a lot of time for their sales reps.

Revenue: $7.7 million as of 2024

Location: California, United States

Company size: From 100–200 employees

Pricing: They have limited free access. However, their paid plan starts at $36 to $45 per user, per month

10. Reply.io

Reply.io is a sales engagement tool that helps teams manage communication with prospects across channels. It supports email and task automation, which helps sales reps stay consistent with follow-ups. Because of this, it supports steady sales activity.

Why It Stands Out: Reply.io focuses on follow-through. So sales teams can manage conversations more effectively.

Key Services:

Email automation: Reply.io allows users to create automated email sequences that guide follow-ups over time.

Multi-channel outreach: The platform also supports communication across email and other channels, keeping outreach organised.

Performance tracking: Furthermore, Reply.io provides reports on replies and engagement that helps teams adjust their approach.

Revenue: $14.7 Million as of early 2025

Location: California, USA

Company size: 51-200 employees

Pricing: $89 per user, per month

Selection Criteria

Before finalising this list, we thoroughly reviewed each platform using practical criteria that matter to real sales teams. Our aim was to highlight tools that support scalability, daily work and long-term growth. So, we focused on data quality, ease of use, automation and more.

Data Quality and Reliability

First of all, we focused on tools that provide accurate and updated contact information. Reliable data always reduces wasted effort and helps teams to focus on real opportunities. So our primary focus was to look for tools that offer data quality. 

Ease of Use

Then we focused on tools that are easy to use as sales teams work best when tools fit naturally into their workflow. So we prioritized those tools that are simple to learn and easy to use. 

Automation and Efficiency

Finally, we looked into automation and efficiency, as they help sales teams to save time and stay consistent. So, we also looked at how well each of these tools reduces manual work, and makes work easier for teams.

Best Practices to Select the Best Prospecting Tools for Sales

To choose the right tool, you first have to understand how your sales team works today, and how it will work in the future. Moreover, you have to understand how your tools match with goals, and how you’re planning to grow. 

Understand Your Process

First, you have to look at how your leads are found, researched, and contacted. This will help you to identify which features matter most, and it will help you to skim your process in choosing the right tool.

Match Tools with Goals

Some teams need better data, while others need outreach support. So first understand whether your tools need better data, or outreach support, and then choose tools that solve your main challenges.

Plan for Growth

Lastly, think about how your team may grow. If you want your team to grow in the future, then go for a tool that has the potential to scale as your team grows. Always go for tools that scale easily and are better for long-term investments.

FAQs

How do sales teams usually start prospecting?

Most teams begin by researching companies and contacts that match their target audience. They then collect data and reach out using email or social platforms.

Which tools help most with modern sales prospecting?

Tools that combine data, automation, and workflow support are often the most helpful for sales teams today.

Are AI-based prospecting tools useful for sales teams?

Yes, AI-powered tools can help prioritise leads, enrich data, and reduce manual research.

What should beginners know about sales prospecting?

Sales prospecting is about finding and contacting potential customers. The right tools make this process easier and more organised.

Conclusion

Choosing the right prospecting tools for sales can make a big difference in how effective a sales team becomes. The tools in this guide support different parts of the prospecting journey, from finding data to managing outreach and follow-ups. When used together and aligned with team goals, they help sales teams save time, stay focused, and build stronger pipelines.