Top 10 Sales Tools in London: The 2026 Revised Guide

Sales teams today work in a fast-moving environment where timing, data, and follow-ups matter more than ever. Manually tracking leads, emails, and deals can slow teams down and cause missed opportunities. 

That is why modern sales tools have become very important for businesses that want to stay competitive in London’s growing market.

These tools help sales teams automate tasks, find the right prospects, manage pipelines, and forecast revenue more accurately. 

The right setup can save time, improve focus, and help teams close deals faster, from AI-powered platforms to simple CRMs.

Top 10 Sales Tools in London

When we created the list, we focused on each aspect of sales. That’s why each tool that is listed here, supports different aspects of sales, but all aim to make selling simpler, and effective. 

Moreover, these tools are widely used by sales teams to manage outreach, prospecting, automation, and deal tracking. 

Now let’s start and find out all about them:

1. Manyreach

Manyreach is a sales outreach platform for teams that send high volumes of emails and need reliable automation. It assists sales teams to manage multiple inboxes, track engagement, and scale outreach safely. Agencies, startups and growing teams use this platform.

Why It Stands Out: Manyreach focuses on safe scaling, and at the same time, it also combines automation with strong deliverability controls. That’s the reason why its users love using this tool.

Key Features:

Multi-inbox outreach management: Manyreach allows teams to connect and manage multiple email accounts in one dashboard, making it easier to scale outreach without switching tools.

Email engagement tracking: The platform tracks opens, replies, and engagement so sales reps know when and how prospects interact with emails.

Smart sending limits: Manyreach controls daily sending volumes automatically, which helps protect inbox reputation and improve deliverability.

Team collaboration: Sales teams can easily work across shared workspaces, assign conversations, and stay organised as outreach grows.

Revenue: The revenue is not publicly disclosed

Location: London, UK

Company size: Less than 25 employees

Pricing: Pay-as-you-go pricing; 250 credits free and 10,000 credits for $99

2. Lusha

Lusha is a B2B data platform that helps sales teams find accurate contact details for decision-makers. It is commonly used for prospecting and lead enrichment. Sales teams rely on Lusha to speed up outreach and reduce manual research.

Why It Stands Out: Lusha focuses on simplicity and data accuracy. So, as a result, sales reps can move faster, and that’s why sales teams like using Lusha.

Key Features:

Contact data enrichment: Lusha provides verified emails and phone numbers, helping sales reps reach the right people directly.

CRM integration: The platform also connects with CRMs flawlessly so contact data flows smoothly into existing sales systems.

Prospecting browser extension: With Lusha, sales reps can find contact information directly while browsing LinkedIn profiles.

Compliance-focused data sourcing: Finally, Lusha also follows data privacy standards, making it suitable for teams operating in regulated markets.

Revenue: No public disclosure available

Location: Israel, with global presence

Company size: Has over 670,000 sales professionals working for the company

Pricing: It has free limited access. However, their paid plan starts at $22.45 per user, per month

3. Lemlist

Lemlist is an email outreach tool built for personalised cold email campaigns. It helps sales teams send tailored messages at scale. The platform is popular among teams that focus on creative and personalised outreach.

Why It Stands Out: Lemlist makes personalisation very easy, and at the same time, it also keeps automation flexible. That’s why users like using this platform a lot. 

Key Features:

Personalised email campaigns: Lemlist supports images, text customisation, and dynamic variables to make emails feel personal.

Campaign automation: Sales teams can build sequences that automate follow-ups based on prospect behaviour.

Deliverability tools: The platform includes features that help emails land in inboxes instead of spam.

Performance analytics: Lemlist shows open rates, reply rates, and engagement data to improve campaigns over time.

Revenue: $40 million in revenue in 2025

Location: Paris, France

Company size: 173 employees

Pricing: $69 per user, per month

4. ZoomInfo

ZoomInfo is a data and intelligence platform used by sales and marketing teams worldwide. It helps businesses identify target accounts and decision-makers. The tool is widely used in enterprise sales environments.

Why It Stands Out:  ZoomInfo combines data depth with intent signals that help sales teams to know who to target. That’s why sales teams like using Zoominfo.

Key Features:

Company and contact database: ZoomInfo provides detailed profiles of companies and key decision-makers.

Intent data: The platform also highlights accounts showing buying interest based on online behaviour.

CRM and sales tool integrations: ZoomInfo easily connects with popular CRMs and sales systems, making work quick and efficient for users.

Advanced search filters: Finally, with ZoomInfo, sales teams can refine prospect lists using firmographic and technographic data.

Revenue: over $1.2 billion annually as of 2024

Location: Vancouver, Washington, United States

Company size: Thousands of employees; no exact numbers

Pricing: They offer quote-based pricing

5. HubSpot Sales Hub

HubSpot Sales Hub is a CRM-based sales platform designed to help teams manage deals, contacts, and communication. It supports small teams as well as large organisations. Many businesses use it as a central sales system.

Why It Stands Out: HubSpot Sales Hub brings sales data into one place, and as a result, teams stay aligned. That’s why sales teams like using this platform.

Key Features: 

CRM-driven deal tracking: With HubSpot Sales Hub, reps can manage pipelines, deals, and contacts from a single dashboard, making work easier and organized for them.

Sales automation tools: HubSpot also automates follow-ups, tasks, and reminders to save time of the reps.

Email tracking and templates: With HubSpot, sales teams can track opens and use templates to stay consistent.

Sales forecasting: Thanks to HubSpot Sales Hub, managers can view pipeline health and forecast revenue with real-time data.

Revenue: $2.63B

Location: Massachusetts, USA

Company Size: 8,246 employees

Pricing: Their pricing starts from $15 per user per month

6. Salesforce CRM

Salesforce CRM is one of the most widely used platforms for managing customer relationships and sales pipelines. It also supports businesses of all sizes, from startups to large enterprises. Sales teams also use Salesforce to track leads, deals, and long-term customer data.

Why It Stands Out: Salesforce offers deep customisation and scalability. At the same time, it supports advanced sales forecasting and automation.

Key Features:

Centralised CRM system: Salesforce stores all customer leads, and deals data in one place to help sales teams stay organised.

Sales automation tools: The platform also automates tasks like follow-ups, task reminders, and deal updates.

Sales forecasting tools: Salesforce CRM helps Managers to forecast revenue using real-time pipeline data and historical trends.

AI-powered insights: Finally, Salesforce’s AI highlights deal risks, next steps, and opportunities for improvement.

Revenue: $37.9 Billion

Location: California, USA

Company Size: 76,453 employees 

Pricing: The pricing starts from $25 per user per month

7. Clay

Clay is a modern sales data and automation platform that helps teams to enrich and organise lead data. It connects multiple data sources into one workflow. Sales teams use Clay to build smarter prospect lists.

Why It Stands Out: Clay focuses on flexibility and automation. So teams can customise workflows easily, and that’s why they love using this tool. 

Key Features: 

Data enrichment workflows: Clay pulls data from different sources to enrich lead profiles automatically.

Custom prospecting logic: Thanks to the platform, sales teams can define rules to build targeted prospect lists.

API and tool integrations: Clay also connects with CRMs, outreach tools, and data providers.

Automation at scale: With Clay, repetitive research tasks are automated that saves time for sales reps.

Revenue: $100 million

Location: New York, United States

Company Size: 50–200 employees

Pricing: Their starter plan starts for $149/month, or $134 if it’s billed annually. You get 2,000 credits in this plan

8. 6sense

6sense is an AI-powered platform built for account-based sales and marketing. It helps teams identify which companies are ready to buy. Many enterprise teams use it to prioritise accounts.

Why It Stands Out: 6sense uses AI to predict buyer intent. As a result, sales teams focus on high-value accounts. And that’s why businesses like using this platform.

Key Features: 

Predictive intent data: 6sense clearly analyses behaviour signals to show which accounts are in-market.

Account prioritisation: With this platform, sales teams can focus outreach on accounts most likely to convert.

Sales and marketing alignment: The platform easily connects sales activity with marketing insights.

Advanced analytics: With 6sense, sales teams receive deep insights into account engagement and pipeline impact.

Revenue: $210 million as of 2023

Location: San Francisco, United States

Company Size: 1,000 to 5,000 employees

Pricing: They offer enterprise-level custom pricing. You can Contact them for prices.

9. Zoho CRM

Zoho CRM is a sales management platform designed for small and mid-sized businesses. It helps teams manage leads, contacts, and deals in one system. Many teams use Zoho for its balance of features and affordability.

Why It Stands Out: Zoho CRM offers strong functionality at a lower cost, and at the same time, it supports automation. That’s why clients like using this platform very much.

Key Features:

Lead and contact management: Zoho CRM smoothly organises leads and customer details clearly.

Sales automation: The platform also automates tasks like lead assignment and follow-ups.

Sales forecasting: With Zoho, managers can track performance and predict their revenue trends.

Multi-channel communication: Zoho also lets sales teams connect email, phone, and chat in one place.

Revenue: $1.11 Billion

Location: Chennai, India

Company Size: 15,000 employees as of 2023

Pricing: You can start for free, but the basic plan starts for $6 per user per month

10. Pipedrive

Pipedrive is a sales-focused CRM built to help teams manage deals visually. It is designed for simplicity and ease of use. Sales teams use Pipedrive to stay focused on closing deals.

Why It Stands Out: Pipedrive is really easy to use and is entirely sales-focused. So teams adopt it quickly, and that’s why they like using this tool.

Key Features:

Visual sales pipelines: With Pipedrive, you can display deals clearly, and help your reps track progress easily. 

Activity reminders: Pipedrive reminds sales reps of follow-ups and also tells them what to do next.

Sales forecasting: With this platform, managers can see pipeline health and expected revenue.

CRM integrations: Finally, Pipedrive also connects with email, calendars, and other sales tools.

Revenue: $189 million in revenue, last reported for 2023

Location: New York, USA

Company Size: 950+ employees

Pricing: The pricing starts from $14 per user per month

Selection Criteria

For us, choosing the right tools for modern sales teams was not only about features or brand names. For this list, we focused on how each platform performs in real sales environments and how well it supports day-to-day selling. That’s why we reviewed each tool by using the criteria below.

Sales Team Productivity

First of all, we looked at how much time each tool helps sales teams save. The best sales tools always reduce manual work like data entry, follow-ups, and tracking conversations. 

And when tools remove busy work, sales reps can actually spend some time talking to prospects and closing deals.

Automation and AI Capabilities

Next, we focused on evaluating the automation and AI support features of the tools. That’s why tools that offer smart automation, such as task reminders, email sequences, and AI-driven insights, ranked higher for us. 

These features help teams stay consistent and make better decisions without extra effort.

Ease of Use and Adoption

A tool is only useful if teams actually use it. That is why we prioritised platforms that have clean interfaces and simple onboarding. Tools that are easy to learn can help teams to adopt them faster and avoid long training periods.

Integration with Existing Systems

Sales teams often use multiple platforms at the same time. That’s the reason why we focused on tools that integrate smoothly with CRMs, email systems, and collaboration platforms like Teams. 

We knew that strong integrations help teams to keep data organised and workflows connected.

Scalability for Growing Teams

Finally, we focused on scalability. We knew that the best sales tools work well for small teams today and still support larger teams tomorrow. That’s why we focused on the tools that grow with the business to provide better long-term value.

Best Practices to Choose the Right Sales Tools

If you want to choose the right sales tools you would require planning and clarity. While every business is different, following these best practices can help you and your team to make better decisions.

Understand Your Sales Process First

Before choosing any tool, you should clearly understand how they sell. This includes how they generate leads, how they move deals through the pipeline, and where delays usually happen. When the process is clear, it will become easier for you to choose tools that actually help.

Avoid Choosing Too Many Tools at Once

You can find it tempting to adopt many tools quickly. However, too many platforms can create confusion for you. That’s why it is better if you start with a few core tools and then expand slowly as the team grows.

Prioritise Tools That Work Together

Your sales tools should connect easily with each other. That’s why choosing the right platform that integrates with your CRM, email, and calendar can reduce duplicate work and keep your data accurate.

Test Before Full Rollout

Whenever it’s possible, you and your teams should test tools with a free trial or pilot group. This will help you to identify whether the tool fits your team’s workflow before committing long term.

Review Performance Regularly

Even after choosing tools, you should always review how well they are working. So, regular check-ins will help you to make sure the tools are still delivering value as goals and team size change.

FAQs

What are sales tools and why do teams use them?

Sales tools are platforms that help teams manage leads, automate tasks, track deals, and improve productivity. Teams use them to work faster, stay organised, and close more deals.

What are sales enablement tools used for?

Sales enablement tools help reps access content, insights, and data they need during conversations. These tools support better communication and more confident selling.

What are sales forecasting tools used for in businesses?

Sales forecasting tools help managers predict future revenue by analysing pipeline data and past performance. This helps businesses plan goals and resources more accurately.

Which AI sales tools are helpful for sales teams?

AI sales tools help identify buying signals, suggest next actions, and highlight deal risks. These insights help reps focus on the right prospects at the right time.

How do teams know which sales tools are right for them?

The right tools depend on team size, sales process, and goals. Teams should look for tools that fit their workflow, integrate well, and are easy to use.

Conclusion

Choosing the right sales tools can transform how teams work and close deals. The tools listed in this guide support automation, forecasting, prospecting, and pipeline management.

By aligning tools with sales goals and workflows, London-based teams can save time, improve focus, and achieve consistent growth in 2026 and beyond.