What is the Vertriebsprozess Definition?

What is the Vertriebsprozess Definition?

Vertriebsprozess is translated into English as “sales process” or “distribution process.” It means, the sequence of steps a company follows to sell a product or service. It starts from identifying potential customers to finalizing the sale.

Here is what Vertriebsprozess means both in sales and distribution:

• Sales process: The most common translation in a business setting, focusing on the actions and strategies involved in selling.
• Distribution process: Highlights the movement or delivery of goods and services from the producer to the customer, which represents a key aspect of the broader concept of “Vertrieb.” It covers functions like warehousing, order processing, logistics, transportation, and managing distribution channels.

The term Vertriebsprozess combines both the commercial steps of selling and the operational steps of delivering, representing the entire journey from identifying a customer to ensuring the product reaches them successfully.

Why is the Vertriebsprozess important for business success?

The Vertriebsprozess is essential because it ensures a structured path from customer identification to final delivery. 

It improves efficiency, increases conversion rates, strengthens customer relationships, and helps companies scale sales operations with consistent, measurable results.

How does digitalization impact the Vertriebsprozess?

Digitalization streamlines the Vertriebsprozess by automating tasks, improving data insights, accelerating communication, and enhancing customer targeting. 

It enables faster decision-making, reduces manual work, and increases sales performance through modern tools like CRM systems, analytics platforms, and automated workflows.