7 Best Lead Routing Software: A 2025 Updated Guide

Managing incoming leads might sound simple, but ensuring every prospect reaches the right sales rep at the perfect time takes strategy and automation.

That’s where lead routing software becomes important. These platforms automatically distribute leads based on territory, performance, or specialization, helping teams respond faster and close deals more efficiently.

To make this process even more effective, businesses often pair their routing tools with outreach platforms like Manyreach. While lead routing software handles intelligent assignment, Manyreach makes sure that your outreach, follow-ups, and communication workflows run seamlessly, so no opportunity is ever missed.

Together, they create a sales system that saves time, boosts productivity, and turns leads into lasting relationships.

Top 7 Lead Routing Software to Try in 2025

Lead routing software tools are mushrooming in the market. So it often gets a little confusing for users to know which tool is good and which one’s not. That’s why in this list, we have put the best of lot to help you find your pick.

We went through a dozen automation and CRM platforms and then selected these 7 software tools. 

Here’s how we analyzed it:

• Routing Capabilities: We picked those tools, which have AI-driven or rule-based automation.
• Ease of Use: The tools we picked tools that have simple setup and management for sales teams.
• Integrations: We focused on the compatibility of the tools with top CRMs like Salesforce, HubSpot, and Zoho.
• Scalability and Value: The tools have transparent pricing and flexible plans, making it easy for the users to choose. 

Each software below delivers proven results in speed, precision, and sales performance.

1. Chili Piper

Overview: Chili Piper is known for automated scheduling and routing instantly when leads fill out a form. It makes sure that the right rep gets the right lead in real time, reducing friction between marketing and sales.

Key Features:

• Chili Piper has round-robin, rule-based, and territory routing.
• The tool has instant meeting scheduling and calendar sync.
• It integrates easily with Salesforce, HubSpot, and Outreach.

Pricing (2025): Their pricing starts at $30 per user/month, and it increases with advanced routing and automation in higher-tier plans.

It’s best for businesses that are focused on instant lead-to-meeting conversion.

2. LeanData

Overview: LeanData is an enterprise-grade software built for teams using Salesforce. So it offers robust lead-to-account matching and detailed routing logic for complex sales structures.

Key Features:

• The software offers a visual routing builder for customization.
• It has an advanced lead and account matching.
• LeanData offers real-time reporting on lead flow.

Pricing (2025): It has a pay-to-go pricing model with up to $200 credits for free. 

It’s Ideal for large enterprises managing high lead volumes.

3. HubSpot Sales Hub

Overview: HubSpot’s Sales Hub offers built-in lead routing through workflows and automation triggers. So it’s perfect for teams who’re already using a HubSpot CRM.

Key Features:

• The tool offers automated lead assignment by owner or territory.
• It integrates with HubSpot’s marketing tools smoothly for ease of work.
• HubsSpot Sales Hub offers Real-time alerts when new leads arrive.

Pricing (2025):

• Free Pack: Start for free, no credit card required
• Starter: $15 per seat/month.
• Professional: $100 per seat/month.
• Enterprise: from $150 per seat/month.

This software tool is the best all-in-one CRM and routing solution for small to mid-sized teams.

4. Salesforce Sales Cloud

Overview: Salesforce is one of the industry leaders for CRM and routing automation. So, whatever it offers is naturally manufactured for customer ease. Its customizable assignment rules handle even the most complex sales hierarchies.

Key Features:

• Salesforce has Einstein AI for predictive routing and lead scoring.
• The tool has territory management and advanced automation.
• It also functions in a deep integration ecosystem.

Pricing (2025):

• Starter: $25 per user/month.
• Professional: $100 per user/month.
• Enterprise: $175 per user/month.

All are billed annually

The software is for enterprises requiring highly customizable workflows.

5. LeadSquared

Overview: LeadSquared is known for simplifying lead distribution through automated workflows. It also routes leads by geography, product line, or performance metrics, all that are configurable without code.

Key Features:

• LeadSquared has lead scoring and rule-based routing.
• They have marketing and sales automation in one dashboard.
• The tool also offers mobile CRM for field sales teams.

Pricing (2025):

• Sales Pro: $28.48 per user/month.
• Sales Super: $56.97 per user/month.

This tool is great value for fast-growing SMBs needing scalable automation.

6. Freshsales by Freshworks

Overview: Freshsales is a combination of CRM and lead management with AI automation from “Freddy AI.” It helps teams prioritize hot leads and assign them automatically to the right reps.

Key Features:

• Freshsales has an AI-based lead scoring and routing facility.
• The software has a built-in phone, email, and chat facility.
• It offers good workflow automation and reporting.

Pricing (2025):

• Growth: $8.53 per user/month.
• Pro: $36.90 per user/month.
• Enterprise: $55.81 per user/month.

It is ideal for growing companies that want an intuitive, all-in-one CRM.

7. Bitrix24

Overview: Bitrix24 is known for offering a free, all-in-one CRM platform that includes automated lead assignment, collaboration, and pipeline tracking. That way it’s easier on the pocket and heavier on services. 

Key Features:

• The tool has auto lead distribution and notifications.
• It has a built-in communication tool for chat, calls, and tasks.
• Bitrix24 also has a free version that supports small teams.

Pricing (2025):

• Basic: $18.11 per month for 5 users.
• Standard: $45.46 per month for 50 users
• Professional: $91 per month for 100 users
• Enterprise: $182.19 per month for 250 users

All are billed annually

It is best for startups and teams seeking affordable automation.

Process to Pick the Right Lead Routing Software

Here are some of the ways you can pick the right lead routing software for your sales teams:

1. Define Your Sales Process: Always map out how leads should move through your system before choosing software, whether you manage regional teams or inbound funnels.
2. Prioritize CRM Integration: The best routing software will fit seamlessly into your existing CRM and marketing stack. So keep that in mind before picking.
3. Evaluate Automation Depth: Tools that offer AI-based routing and analytics can save time and improve lead-to-rep accuracy. So consider this before going for your pick!
4. Check Cost vs. Value: Consider the scalability, automation, depth, and reporting flexibility, and not just the price per seat.

How Manyreach Can Help

Lead routing software automates how your incoming leads are assigned, but you still need a reliable way to find, engage, and nurture those leads in the first place.

That’s where Manyreach comes in.

Manyreach is a powerful B2B outreach and cold email platform built to complement your lead routing tools. Once your CRM or routing system directs a lead to your sales rep, Manyreach helps your team to:

• Build a targeted prospect list using verified business data.
• Send personalized cold emails that convert, without landing in spam.
• Automate follow-ups and manage replies from a single inbox.
• Track engagement metrics like open, click, and reply rates in real time.

So to make your sales process end-to-end, you have to integrate your lead routing platform with Manyreach for outreach and engagement.

FAQs

1. Where can businesses find high-quality sales leads?

Reliable leads come from platforms like LinkedIn Sales Navigator, verified B2B data providers, and intent-based lead databases that match your target industry.

2. What is the 5-3-2 approach to content sharing on social media?

This rule recommends that out of every 10 posts: 5 should share valuable third-party insights, 3 should highlight your brand, and 2 should show personal or entertaining content.

3. Which industries earn the most from lead generation?

SaaS, finance, and healthcare sectors tend to see the highest lead-generation ROI due to long-term, high-value client contracts.

4. Which CRM currently leads the global market?

Salesforce continues to be the #1 CRM worldwide, praised for its scalability, customization, and integration capabilities.

5. What are the four major types of CRM systems?

The main CRM categories are: operational (process automation), analytical (data insights), collaborative (cross-team sharing), and strategic (long-term relationship focus).

Conclusion

Selecting from the 7 best lead routing software options can revolutionize how your team manages prospects. With automated assignment, smarter insights, and seamless CRM integrations, these tools save time and increase conversion rates.

Whether you choose a powerhouse like Salesforce, an SMB-friendly option like LeadSquared, or a free platform like Bitrix24, the right choice will ensure that no valuable lead is ever left waiting.

In 2025, smart automation isn’t just an upgrade, it’s a necessity for any business serious about growth.

‍