November 4, 2024
5
min read

Custom Domain Tracking | What Why How 

Rajnish

Custom domain tracking is a game-changing hack for cold email senders. It uses a unique subdomain to track things like opens and clicks, giving you better insights while keeping your brand front and center. 

In this post, I’ll break down what custom domain tracking is, why it matters, and how to set it up. 

With benefits like higher deliverability, stronger brand trust, and improved analytics, custom tracking can change cold emailing for the better only. 

What is Custom Domain Tracking

A custom tracking domain is the method of using a unique subdomain created solely to monitor cold email campaign performance. 

It helps you track recipients’ actions, such as email opens and a number of clicks, providing insights into engagement while using a branded URL, which enhances trust and deliverability.

Benefits of Custom Domain Tracking

Here are the key benefits of custom domain tracking:

Brand consistency

Using your own domain for tracking links reinforces brand identity, making emails look more professional and trustworthy to recipients.

Improved Deliverability

Emails with branded tracking domains are less likely to be flagged as spam since they don’t rely on generic or third-party domains, which ISPs sometimes associate with bulk or suspicious emails.

Enhanced click-through rates 

Recipients are more inclined to click links from domains they recognize, which can lead to higher engagement and conversion rates.

Better analytics

Custom domains allow you to capture more accurate data on opens, clicks, and conversions, improving your ability to track and optimize outreach campaigns.

Reputation management

By using a custom domain, you keep control over your email reputation, reducing the risk of it being impacted by the reputation of a shared or public domain.

Seamless tracking integration

Custom domain tracking integrates seamlessly with existing tracking and CRM systems, simplifying campaign analysis and insights.

How to Set up a Custom Tracking Domain?

Access Your Domain Provider  

Go to the provider where you registered your domain or manage DNS settings.

Create a CNAME Record  

Set up a new CNAME record pointing to link.sndprs.com.

 Example:

   - Record Type: CNAME

   - Host: `link.{yourdomain.com}`

   - Answer: `link.sndprs.com`

   - TTL: Default

Allow time for the new CNAME record to propagate across the internet.

Verify CNAME Record Status  

Check the status of the record with a tool like MXToolbox to confirm it’s live.

Add Domain into Manyreach (or any other Third-Party app you’re using) 

  • Open your Manyreach account and go to the "Senders" section. 
  • Click on a sender to which you want to add custom tracking domain.
  • Go to Settings. 
  • Scroll to the Custom Tracking Domain section, then click Add Custom Tracking Domain.

Enter and Confirm Subdomain  

Input your new tracking subdomain (e.g., link.{yourdomain.com}) and add it.

Send a Test Email  

Send a test email to verify the custom tracking domain is functioning correctly.

Conclusion

Setting up a custom tracking domain is a small step that makes a big difference in email campaigns. From boosting deliverability to building trust with recipients, a custom domain reinforces your brand and helps you track engagement more effectively.

If you're ready to see these benefits firsthand, check out Manyreach! 

You can start for free and get 250 credits to kickstart your campaigns without any cost.

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